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Oct. 1, 2005

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Food Management

The Challenge of Intra-preneurship

There is a deep irony at work in most of the companies and institutions where our readers spend their careers. These are organizations that ask for (and...More
Sep. 1, 2005

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Food Management

Re-capturing the "Liberated" Customer

Fast food 'surrounds' metropolitan schools," read a recent USA Today headline. "Most public and private schools in Chicago are only a five to 10-minute...More
Aug. 1, 2005

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Food Management

The Foodservice Directors of Tomorrow

Here's a question I've posed to foodservice directors in every segment in many conversations. Where will the talented foodservice directors of tomorrow...More
Jul. 1, 2005

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Food Management

Product ID Technology: Stymied by Foodservice Self Interests?

JOHN LAWN Editor-in-Chief I was moderating a panel on supply chain management at the ASHFSA conference a few weeks ago when the topic of discussion turned...More
Jun. 10, 2005

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Food Management

Let the True Cost of Energy Drive Strategy

When you step back and look at the big picture of our national energy consumption, it's a gluttonous one. Last month, I offered the opinion that the price...More
May 1, 2005

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Food Management

The Facts of Energy Life

John Lawn Editor-in-Chief National polls published earlier this month show that 54 percent of the country disapproves of the way President Bush is handling...More
Apr. 1, 2005

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Food Management

Making the Invisible Visible

The book was recommended to me so long ago that I forget the operator who first suggested it. Now, after having read it, I really regret not having done...More
Feb. 1, 2005

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Food Management

Integrating Your Marketing Plan

In the past several issues, we have discussed the modern concept of marketing, some of the ways it can fit into the strategy of a noncommercial foodservice...More
Jan. 1, 2005

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Food Management

Price: The Market's Way of Measuring Value

What's a good lunch in your caf worth? For too many noncommercial operators, the answer to that question has been a disappointing $3.50 or so for a seemingly...More
Dec. 1, 2004

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Food Management

Promotion: The Battle for Your Customer's Mind

In many respects, marketing promotions are the most visible part of the mix, and the activity people most associate with marketing strategy. While promotional...More
Nov. 1, 2004

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Food Management

In Praise of Old Business

Editor's Note: The series of columns on the "P's of Marketing" for foodservice directors that has appeared in the last several issues will continue next...More
Oct. 1, 2004

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Food Management

Managing Place, Your Distribution Channel

JOHN LAWNEditor-in-Chief After the Product, the Marketing most often discussed next is Price, but I like to put that off until the end. Food is so easily...More
Sep. 1, 2004

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Food Management

The Product: It Is What It Is---Or Is It?

It goes without saying that any marketing plan must begin with the product (or service) you are trying to sell or promote. As the first "P" in the marketing...More
Jul. 1, 2004

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Food Management

Show-and-Tell

Foodservice manufacturers introduce hundreds of new products at the National Restaurant Association's annual show in Chicago each year. Suppliers obviously...More
Jun. 1, 2004

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Food Management

Every Café is a Stage

Of all the questions onsite operators ask, the one that seems most perennial is, Why are my customers so willing to pay more for a sandwich on the street...More
May 1, 2004

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Food Management

In Defense of Permission-Based Marketing (and Privacy When You Want It)

The advent of the national "Do-Not-Call" phone solicitation registry last year was a landmark achievement in terms of consumer rights, and the enthusiasm...More
Apr. 1, 2004

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Food Management

Free to Choose?

It's a common restaurant experience. You pick up the lunch menu, ready to make your selection, and your first thought is: Wow. Look at all the choices!...More
Oct. 1, 2003

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Food Management

Make Convenience Retailing Part of Your Business Plan

Convenience has been important in the foodservice industry ever since businesses first began providing food to be consumed away from home. Long before...More
Aug. 1, 2003

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Food Management

The Era That Never Was

At a NAWGA industry conference back in 1987, I remember watching and then writing about what was reported as a major, ground-breaking event. It was an...More
Jul. 1, 2003

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Food Management

School Foodservice Faces a Growing Communication Gap

As I write this months column, I have on my desk four major reports on school nutrition programs that have all been released in the last six weeks. Two...More
Feb. 1, 2003

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Food Management

Common Mistakes that Purchasing Managers Make

The purchasing manager plays a critical role in most foodser-vice operations, although sometimes not a very visible one. The very nature of the job involves...More
Jan. 1, 2003

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Food Management

A Primary Case for a Secondary Supplier

The rationale behind the selection of a primary distributor is well-known, even if the criteria are sometimes hard to compare. The principal idea is that...More
Nov. 1, 2002

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Food Management

An Era of Informed Food Consumers

An Era of Informed Food Consumers An Era of Informed Food Consumers While it is easy to ridicule those who would hold sellers of hamburgers responsible...More
Oct. 1, 2002

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Food Management

It was 30 years ago (Part II)

It Was 30 Years Ago (Part II) It Was 30 Years Ago (Part II) Thirty years after FMs first issue, onsite foodservice continues to play a key role in the...More
Sep. 1, 2002

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Food Management

It Was Thirty Years Ago Today...

It Was 30 Years Ago Today It Was 30 Years Ago Today... ... that FM published its first issue. Looking back, its clear that while change in onsite foodservice...More

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