Fishery Products International, Inc., has added two senior staff members to its marketing team.
Amy Amenta was appointed Senior Marketing Manager. A 14-year marketing professional, Amenta worked for 11 years in various marketing management roles for an athletic footware company. She also spent three years providing freelance marketing program services to small businesses. Amenta will create overall custom account channel strategies and priorities, execute and lead key channel initiatives and provide other support for FPI's portfolio of products and services to profitably satisfy FPI's top chain customers.
Kristen Bouchie was appointed Foodservice Marketing Manager. Bouchie will direct and execute programs to support growth in FPI's branded foodservice value-added business. Among Bouchie's responsibilities are day-to-day support of the regional sales managers and their associated broker network, channel/segment marketing planning and ongoing product pricing and promotional activities. Before joining the FPI team, Bouchie was the Associate Brand Manager for the Retail Division of High Liner Foods (USA) Inc.
"At FPI, we are continually focused on seeing what's next and bringing cutting-edge innovations to the market in ways that create exceptional value for our customers," says Jim LaBelle, FPI's Vice President of Marketing. "These two talented and experienced marketing professionals will play a key role in helping us continue to communicate all of the unique benefits we provide to our customers."