Cold Weather? Perfect for Soup All you really need to market and sell hot soup is a day of freezing cold weather. At Shepherd University, Shepherdstown, WV, soup is literally a warm welcome—the first thing chilly students see as they walk into the main dining hall. “It’s been really cold, and having the soup station near the entrance is a great way to sell it,” Scott Anderson, associate director/executive chef at Shepherd University, where, like much of the country ...

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