Sodexo Retail Brand Group will roll out a new burger concept on three to five college campuses this fall. The Original Burger Company will menu quality burgers, fries and chicken sandwiches, all built-to-order in front of the customer, at a mid-level price. The company says that it plans to expand the rollout to other segments such as healthcare and B&I in the future.
"The Original Burger Company will launch in Sodexo's campus operations first,” says Erica Milios director of brand development for Sodexo's Retail Brand Group. “We notice many trends begin in the campus market because today's college student demands it all--quality, speed of service and price.”
Sodexo's Student Board of Directors was instrumental in the research conducted for the concept and voted to pick the new concept's name.
The Retail Brand Group operates a number of concepts, including the award-winning Jazzman's Café and Pandini's, at more than 575 locations nationwide.