Signage — the kind that projects a concept's brand, tells you what's on the menu, when the café is open and how much the pizza costs — is functional, essential and, many would have said, “mature” in terms of its use as a marketing tool. But just as digital technology has transformed most other forms of communication, it is also rapidly giving signage new power, impact and potential. In onsite environments today, where menus and pricing change all the time, the use of printed menu flyers, ...

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