Brian Wansink, PhD, has built a career from his fascination with the oddities of human eating behavior. The Iowa native first came to many people’s attention in 2006, with the publication of his fourth book, Mindless Eating. Entertaining, enlightening and surprising, Mindless Eating explored why our eating habits are not what we think they are and documented his views with behavioral science experiments that illustrated why many snacking and mealtime choices are unconscious ones, driven by ...

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