Ability to last over time 76% Ability to support oneself (self-reliance) 55% Conserving natural resources 44% Recycle, reuse, reduce 44% Responsibility 35% Environmentally friendly 33% Green 23% Reducing carbon footprint 22% High quality 17% Humane treatment of animals 12% Fair trade 12% Simple living 12% All natural 11% Organic 11% Connecting with others 9% Local 7% Social activision 6% Reduction of meat consumption 4% Source: Sustainability 2008 Survey, Sept 2008. Copyright © 2009 by The ...

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