Not many business books begin with the description of an encounter with a surfer dude. Yet, Farber, a former vice president for uber-management-guru firm The Tom Peters Co., does just that— and then makes the surfer dude the effective"hero"of his book,which reads more like a mystery novel than a management tome. That's both a strength and a weakness. The informal encounter conceit helps make the book a quick and easy read, no small advantage for any business book aimed at a general ...

Register to view this Article

WhyRegisterfor FREE?

Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.