“We're an ice cream company, and we're an indulgent brand as well.” — Spokeswoman Maura Tobias of Friendly's Restaurants, commenting on the chain's new Ultimate Grilled Cheese BurgerMelt sandwich, which clocks in at 1,130 calories, or roughly twice that of KFC's fried-chicken-doubling-as-bread Double Down. The BurgerMelt consists of an Angus burger patty between two grilled cheese sandwiches, which serve as the “buns.”
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