The “Yo quiero Taco Bell” pooch has gone to the great casa in the sky. Gidget, the bug-eyed, big-eared chihuahua who starred in a massively successful series of commercials in the late 90s for Mexican fast food chain Taco Bell, was 15. Gidget began life in humble circumstances. She was “discovered” in a kennel after washing out as a show dog. Originally slated for only a one-shot commercial spot, she proved so popular that Taco Bell ended up extending the ad campaign over three years, ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.