Sodexo's Social Media Integration program includes a presence on Facebook, Twitter, YouTube, FourSquare and more; and maintains six blogs. While 83 percent of companies have a Facebook presence, truly making a connection with customers is something that many companies are still grappling with, Mitchell said. “You've got your Facebook page, you've started your Twitter feed, you have your youTube channel…now what?” Mitchell said. Mitchell pointed to Starbucks as a good example of using ...
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