WINNER: RESTAURANT ASSOCIATES AT THE U.S. HOUSE OF REPRESENTATIVES ENTRY: MEAL DEAL$ THE BIG IDEA: Meal Deal$ shows how a concept need not be elaborate or expensive to be a “best concept.” it simply provides customers a quick way to identify grab-and-go selections in an airscreen cooler by separating items priced at $1, $2 and $3 on different shelves with clear signage (when the concept was adapted by other Restaurant Associates operations, some added a $4 section as well). The rationale ...
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