Sodexo has signed a master retail license agreement with Indian concept Café Spice to bring the chain's Indian themed menu to Sodexo operations across country. The first locations debuted last fall at Babson College and Georgia Tech. Since then, Sodexo's strategic branding company, Retail Brand Group, worked with Café Spice to develop a brand positioning strategy for the chain's onsite locations, including a new look and feel as well as the addition of a chutney ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.