A frozen food pioneer whose invention of the first nondairy whipped topping in 1945 launched Rich Products, a company that today employs 7,000 people internationally and realizes sales of more than $2.5 billion. A life-long Buffalo resident, Rich began his business career in his family's ice cream business, and briefly also operated his own daily business after graduating from the University of Buffalo. Ten years later, he came up with a soybean-based whipped topping that proved more ...

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