A Cure For The Summertime Blues. Fruitful drink offerings like this raspberry soda (see recipe below) can help boost summer beverage sales. Photo Torani Summer is high season for beverage sales. Customers dehydrate in the summer heat and eagerly seek refreshment wherever they can find it. And with consumer attitudes bending toward favoring drinks perceived as fresh, healthful and exotic, onsite operators have a chance to boost profitability by offering drinks with high perceived value ...

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