Ninety-five percent of college/university foodservice operators say they use social media to connect with their customers, according to the College & University Social Media study survey by the Y-Pulse, LLC, research organization. Furthermore, 85% say social media tools are very important or important for promoting foodservice venues. When asked to select the media they use to communicate information to students, on average, 91% of operators reported using Facebook, 32% MySpace, 22% ...

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