Centerplate has announced the launch of its new Innovation Labs unit to develop and share best-in-class service and efficiency solutions for arena and stadium operators and convention centers. The program is the first initiative developed under Centerplate's new Center of Excellence structure, a company-wide platform designed to leverage the firm's foodservice and concessions expertise and speed creation and roll-out of revenue-enhancing service innovations.
"For venues serving hundreds of thousands or even millions of customers each year, a few less seconds on a specific service process, say pouring a cup of beer, can have a significant and positive effect on the bottom line," says President/CEO Des Hague. "At the same time, speed of service at the expense of quality of service or overall experience is not a recipe for success either. Our goal in creating the Innovation Labs is to provide a resource for venue operators to learn best practices for balancing the vast number of variables inherent in their businesses to deliver both the most customer-friendly and the most profitable experience possible."