"Beef makes up a quarter of my main menu," says Art Kessler, Assistant Director of Foodservices at Appalachian State University in Boone, North Carolina. "In the comfort food area of the cafeteria, it's about 30 percent." The flavor factor KICK BEEF'S APPEAL INTO HIGH GEAR WITH THESE BOLDLY FLAVORFUL RUBS AND MARINADES. DRY RUBS For each rub, combine the ingredients and sprinkle over beef. Lightly rub into meat. Each rub will cover approximately four 12-oz. steaks or one 3-lb. roast. ...

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