Not long ago, at one of the industry's many conferences, I was asked to moderate an informal breakfast roundtable of operators. The task was to facilitiate an idea exchange on the subject of revenue enhancement. Actually, it was an easy assignment. I can hardly think of a more universal topic for the onsite community and I don't know a single FM reader who isn't interested in building business any way he or she can. To get the conversation going, I brought a short list ...

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