“Just because we don't have a violin player and overpriced wine, does not mean Hooters isn't a great place for Valentine's Day.” That was the heroic spin Hooters of America VP of Marketing Mike McNeil came up with to back the chain's “buy 10 wings and get 10 free” Valentine's Day promotion, which apparently ran all day on Monday, February 14th. Chowing down on deep fried chicken wings while watching her husband or boyfriend swill beer and ogle the waitstaff. What woman could resist that? ...

Register to view this Article

Why Register for FREE?

 

Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.