“We're an ice cream company, and we're an indulgent brand as well.”
— Spokeswoman Maura Tobias of Friendly's Restaurants, commenting on the chain's new Ultimate Grilled Cheese BurgerMelt sandwich, which clocks in at 1,130 calories, or roughly twice that of KFC's fried-chicken-doubling-as-bread Double Down. The BurgerMelt consists of an Angus burger patty between two grilled cheese sandwiches, which serve as the “buns.”