As Simple as 1, 2, 3
WINNER: RESTAURANT ASSOCIATES AT THE U.S. HOUSE OF REPRESENTATIVES ENTRY: MEAL DEAL$ THE BIG IDEA: Meal Deal$ shows how a concept need not be elaborate or expensive to be a “best concept.” it simply provides customers a quick way to identify grab-and-go selections in an airscreen cooler by separating items priced at $1, $2 and $3 on different shelves with clear signage (when the concept was adapted by other Restaurant Associates operations, some added a $4 section as well). The rationale ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.