Students at Roger Williams University eagerly anticipate the school's annual Lobster & Steak dinner. It’s a tradition that began years ago as an evening of luxurious dining to celebrate the beginning of spring and the ending of the academic year. Today, social media plays a big part in building the excitement, says Stephanie Colliton-Keith, marketing manager, Bon Appetit for Roger Williams University, Bristol, RI. “We saw a huge stream of Twitter comments about the ...

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