Social networking programs may be the next generation strategy for developing customer relationships.
At the University of Kansas, customers of The Underground food court in the school's Memorial Union can check for daily specials and menu updates on a Twitter feed. (Twitter allows members to send short messages to other subscribers.) Twitter is just one of a host of social networking platforms popular mainly with young people. Now, onsite dining providers, especially in the college segment, are beginning to explore their marketing potential. At KU, Marketing Manager Jason Arnett, a ...
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