Where do you stand on brands?
(Continued from page 2) Whether the students on your campus howl about the evils of corporate brands, or flock in herds to their offerings, both behaviors clearly demonstrate the power and influence that brands have with customers. Research has shown they can drive traffic (good for community and revenues), but can also work against diversity of choices and limit an operator’s ability to respond to rapidly changing trends in the marketplace. Also, don’t ignore the ...
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