With the basic shopper loyalty program approach, the more you buy, the more points you build up toward a premium. The Lynnfield, MA, school system has come up with a similar strategy to motivate kids to choose more healthy options for lunch. Lynnfield's program, called Imove, was developed by local fresh produce distributor Costa Fruit & Produce Co. It offers kids stamps or points for making healthy choices in the cafeteria lunch line. They can then trade the points for prizes such as ...

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