Patrick Henry, whose Patrick Henry Creative Promotions has developed winning beverage campaigns for Cheesecake Factory and other chains, dispensed some advice on generating excitement in beverage sales. With limited space behind the bar, Henry suggested some common-sense inventory management tactics. Decide what sells and stock those products, he said, and promote what you do stock effectively. "Premium products should be at eye level," he suggested. Up front, "a clean bar is a must," he ...

Register to view this Article

Why Register for FREE?

 

Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.