Five Star Gourmet Foods Inc., has announced the appointment of Esrock Partners as its marketing and advertising agency of record. Five Star is a major supplier to major school districts like Los Angeles Unified, Houston and Clark County (Las Vegas). Recently, it helped LAUSD launch a major menu upgrade that includes specially designed pre-packaged gourmet salads and a line of vegetarian entrées made exclusively from fresh vegetables.
Five Star is currently working with Esrock to develop a long-term marketing and PR plan, with creative support to develop the Five Star Gourmet brand for the K-12 food segment. Other foodservice segments that may follow include College and University, Healthcare and Commercial Restaurant Chains.
“Five Star Gourmet Foods is an ideal client for Esrock Partners," says Esrock VP of Client Services Kevin Wilson. "They have developed a unique niche for themselves and a reputation for quality with the K-12 education segment of foodservice. Esrock Partners has been working very closely with the school foodservice directors for several years as well. Our objective is to make sure that Five Star Gourmet Foods receives all the visibility and recognition they deserve for their work in affordable, signature school items and fresh, vegetarian entrées.”