Marketing firm Advantage Waypoint has appointed Mike Baker national director of K-12 programs. Most recently, Baker served as Southern Division Manager for Heinz North America. He has also worked with Rich Products Corp. as the national leader of its school foodservice team. “Advantage Waypoint’s strategic positioning is cutting edge," says Baker. "It’s the first sales agency to take K-12 foodservice sales to another professional level with representation across the entire country. ...
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