One of the hottest food stations on the George Mason University campus is in a formerly underperforming space in the Student Union that had seen successive burrito and take-out approaches falter. Then, dining services hit on a brainstorm: why not offer the two things college students want most—variety and international cuisines—and then go one better by letting them have input on what kind of food is served from week to week! Enter Hot Spot, which drove daily sales at the ...
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