Neff, whose concept, brand, and best-selling cookbook Conscious Cuisine has been making menus healthier in many sectors for years, actually got his start in Chicago. While working in some of the best area restaurants, Neff said he learned to “always offer more than the customer expects.” Customers choosing something with reduced fats may not expect delicious flavor. This need not be the case, Neff said. Food that is fresh, in season, less processed and unadorned with unnecessary fats and ...
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