Harvard had something to learn from Burger King. After seeing too many students with bags of fast food at breakfast time, Harvard Dining decided to deconstruct the breakfast sandwich — meat, marketing and all — and ended up finding out how to increase their share of the elusive a.m. daypart. Jim DeZutter, director for business development, Harvard University Dining Services, Crista Martin, director for marketing & communications and Martin Breslin, director for culinary operations, ...
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