Consumers say they want more protein in their diets but 71 percent of them don’t know the recommended daily amount they should be eating, reports The NPD Group global information company. The high interest in protein coupled with lack of knowledge about what is healthy could add up to an opportunity for marketers, according to the report, Protein Perceptions and Needs. While the majority of consumers are unsure of the actual daily amount of protein recommended, nearly two-thirds of ...

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