Cold Weather Soup Promotion at Hearst Tower In January, one of winter’s most blustery months in New York City, Cafe57 at Hearst Tower makes the most of soup’s seasonal appeal. “One of our most popular promotions has been the Food Network Magazine soup promotion,” says Alexcia L. Smith, Hearst’s assistant director of foodservice. “Soup recipes from the magazine were featured in the café’s 3-well soup station.” Employees at Hearst liked the new soup recipes so much that they came back day ...

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