Sometimes, guest chef programs can tie directly into the mission or activities of the host organization. That's the case at Café 57, located at Hearst Tower in New York City, an account managed by Restaurant Associates. The guest chef program there originated as a way to give exposure to RA's area chefs; later, it was opened up to also include local restaurant chefs as a way to support Hearst's “going local” emphasis. It also includes celebrity chefs. For example, one event hosted Katie ...

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