FSA Group has unveiled a new brand to reflect its new ownership under President Tony Butler. The new brand includes a new logo, new website, new tag line, and enhanced business structure. The name of the company was also slightly modified, from FSA Group to FSA Management Group.
“The new brand reflects a renewed commitment to creativity,” Butler says. “FSA has a history of providing excellent service and robust support to the organizations we serve. We wanted to leverage this brand equity while putting a fresh face on the company. Our new tag, ‘Your Success with Our Support,’ underscores our core commitment to our clients, while our new brand speaks to our unique approach. FSA’s new website, www.aboutfsa.com, carries out this concept of creative support with iconic imagery and clean, compelling design.”
In addition to rolling out a new brand, Butler has also restructured the company to provide deep departmental support for FSA clients. Other enhancements include the addition of cross-client focus teams on topics such as membership marketing, social media, web-based revenue, and creative member benefits that address generational “shift” within non-profit organizations.
FSA also recently signed contracts with two new clients: the National Barbecue Association (NBBQA), a national association of restaurateurs, caterers, and barbecue enthusiasts, and the Association of Community Ministries (ACM), a regional network of fifteen interfaith ministries representing over 350 local congregations.