The University of Mississippi, National Food Service Management Institute (NFSMI) has selected St. Louis based Avant Marketing Group to conduct research and to develop a new brand identity for the Institute. Avant will assist NFSMI in developing a new name, logo, tagline and a complete visual identity package, and also provide the strategic plan for the launch of the new brand identity.

NFSMI, part of the School of Applied Sciences at The University of Mississippi, is the only federally funded national center dedicated to applied research, education and training, and technical assistance for child nutrition programs. It was established by Congress in 1989 and funded at The University of Mississippi in 1991 by a grant administered through the United States Department of Agriculture's Food and Nutrition Service.

NFSMI’s clients represent the full spectrum of child nutrition professionals in all 50 states and U.S. territories, including directors of school nutrition programs, school administrators, managers of individual school kitchens, servers, cooks, part-time dishwashers, industry, state agency staff, and child care providers both in homes and centers nationwide.

The rebranding assignment is based on developing a new brand that will effectively promote the Institute’s leadership in providing education, research, and resources to promote excellence in child nutrition programs.