The Association for Healthcare Foodservice has a new logo to go with its larger mission.
The Association for Healthcare Foodservice, the new healthcare foodservice association resulting from the recent merger of HFM and ASHFSA, unveiled its new logo at the last HFM National Conference, held in August in Palm Springs, CA. The stylized fork that intersects the group's acronym is designed to represent how foodservice is mission-critical to the success of the modern healthcare facility. The bold blue is meant to convey strength while the spring green represents culinary freshness and nutritional benefit.