How good is your coffee program? If you're like most operators, you’re probably happy with it and see no reason for change. However, new research from Datassential1 reveals that customers are not nearly as satisfied with your coffee as you might think. In a recent survey of more than 1,500 consumers, a whopping 89% said that at least occasionally they have been served coffee that is stale, bitter, cold, acidic, weak or with unwanted coffee grounds. Yet 96% of operators rate ...

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