Hardly anyone will turn down a great looking cookie or cupcake. But once in a while, a dessert item will go on to become a legendary fan favorite. The recipe for a bakery case star includes a delicious product, a dollop of fun and a sprinkle of clever marketing. CASE STUDY: CAMEL COOKIES The Star: The catering department at Connecticut College bakes 350 dozen Camel Cookies per year. In addition, the college's main dining services operation bakes them for special events. These one-humped ...

Register to view this Article

Why Register for FREE?

 

Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.