The notion that a bona-fide menu trend can only take flight from the platform of fine dining was challenged decidedly with the advent of the wrap sandwich about 15 years ago. What put the wrap on the map, so to speak, was its breakneck rise in popularity in the Mexican quick-service segment almost immediately upon debut. Now found in every foodservice segment (even fine dining) and speaking virtually every tongue, the wrap proved to be a true menu trend. Thanks to Americans' eternal ...

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