Tapping your staff’s ideas through social media, embracing the occasional failure and engaging your online critics are among the key tactics for restaurant brand marketing strategy, according to three restaurant marketers at a panel discussion yesterday, Marketing Strategies for Your Restaurant Brand. A brand is a collection of perceptions in a consumers mind, according to Clay Dover, chief marketing officer, Raising Cane’s. “A brand is everything,” Dover said. ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.