While consumers continue to yearn for garlic and mainstream ethnic flavors in their restaurant meals, they are showing a marked increase in interest in chipotle as a flavor accent, with citrus and berry flavors also on an upswing. Shown are the avors selected most often by over 100,000 consumersparticipating in The NPD Group’s daily CREST® consumer tracker for the years ending June 2005 and June 2009. Panelists were/are asked to select any of the more than 20 flavor choices listed.
SOURCE: THE NPD GROUP/CREST® PANELISTS WHO VISITED A RESTAURANT IN LAST MONTH