Most operators know quite a bit about their customers' dining habits from in-house POS data, if they analyze it carefully. But what if they looked at the same choices and purchases through their customers' eyes? New consumer-driven research by the NPD Group underscores where some of the opportunities exist in hospital retail dining that can be capitalized upon by healthcare operators who target employee and visitor populations with a careful eye toward their individual daypart ...

Register to view this Article

WhyRegisterfor FREE?

Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.