Consumer research by the NPD Group suggests that 18-24 year old customers consume fewer combo meals in the retail campus environment than they do when making purchases in the commercial restaurant environment off campus. This suggests that some college operators could more profitably use them to drive higher transaction averages or for other purposes, according to Kyle Olund, the senior product manager for NPD Group's CREST OnSite® data service. NPD's research into college dining behavior ...
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