Thousands of events small and large are executed every day at educational and healthcare institutions, business parks and elsewhere. At all of them, onsite operators strive to pull off programs that build traffic, customer loyalty, institutional morale and help achieve other goals. Whether it's a catered business lunch for five or a graduation party for 7,000, every now and then an idea comes along that is so thoughtful, so happening-right-now and so much fun, it not only elevates the ...

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