Millennials are in classrooms, on campus and spread throughout the entry tiers of the workforce. As with every new generation, marketers want to influence their brand preferences and purchasing decisions. Research and analysis by The Hartman Group has identified five traits of "a generation that has adapted to its environment by learning not to listen." The first trait—and concern—is that  is that many Millennials tend to be "brand agnostic." (This is ...

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