Millennials are in classrooms, on campus and spread throughout the entry tiers of the workforce. As with every new generation, marketers want to influence their brand preferences and purchasing decisions. Research and analysis by The Hartman Group has identified five traits of "a generation that has adapted to its environment by learning not to listen." The first trait—and concern—is that is that many Millennials tend to be "brand agnostic." (This is ...

Register to view this Article

WhyRegisterfor FREE?

Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.