I recently found myself thinking about how often I have heard the phrase “exceeding customer expectations” in the many mission statements and business proposals I’ve seen over the years. Typically, the term is used in the context of customer relationships. And indeed, understanding—and in many cases, establishing—the customer’s expectations for your products and services is critical to meeting them. Too often, we simply assume what those expectations ...
Register to view this Article
Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.