Trade magazine chief editors have much in common with association directors. In each case, the business is one of understanding and representing a large group of individuals who initially have nothing in common but the same job titles or the fact that they work in the same industry. Their interests are often parochial and even obscure to outsiders, especially when you find yourself trying to explain those interests to others in your own circle of friends and family. You are expected to ...

Register to view this Article

WhyRegisterfor FREE?

Registering for Premium Content on Food Management will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick.

Already registered? here.