Millennials (ages 18-34) are both the heaviest users of foodservice during the lunch daypart also the most likely to frequently use value items as a way to build meals, according to the Lunch Consumer Trend Report from the Technomic, Inc., research/consulting organization. Meanwhile, older consumers are most likely to be driven by value, but they are not as likely to see the value menu as a viable lunch option. The report examines purchasing behavior, motivations and attitudes with ...
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